![]() A customer receiving an email or browsing a blog post is reading about the new features and experiencing them later. The TikTok app version history looks like this:Ĭompanies also have the option to deliver release notes through in-app messaging. For example, users looking to buy or update a web or iOS app in the App Store can view an extensive list of release notes when selecting a product. Release notes are common in Apple’s App Store and the Google Play Store. This is a great way to spotlight single features and build hype for new releases and updates. ![]() This will draw attention to them and ensure users don’t get confused if something looks and feels different. Use tutorials to explain new UX or features. This makes them a perfect format for releases that deserve more copy or explanation. These are designed to handle longer-form content than a standard email or in-app message. They’re often used to celebrate exciting updates or announce important changes to the status quo. These can be used to directly communicate updates to customers instead of waiting for them to use your product. Sometimes, other methods of distribution should be used to reach users, including: You can usually distribute release notes in your software or app when users log into the latest version. Requiring them to dig through docs or endure a barrage of notifications and popups is also not ideal. Release notes can tease new enhancements to your product and serve as another tool in your marketing team’s toolbox to engage users.įorcing customers to journey through your app to find important release information can be disruptive to UX.
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